About Larry Genkin
Larry Genkin is a CEO, entrepreneur, business consultant, speaker and author. He is the creator of both the Thought Leadership Marketing® methodology used by over 50 of the Fortune 500 and the revolutionary new Open Source Publishing Method®.
Larry is arguably the best in the world at being able to look at a business and uncover hidden sources of business opportunity. He has captured the respect of Billionaires, CEO's, best selling authors and marketing gurus. He's personally owned 6 businesses in 6 different industries and has created over 170 joint ventures Larry is a frequently sought after business expert by the media.
Credentials
- Founder, CEO & President - Larstan Publishing Inc.
- Creator of the Thought Leadership Marketing® Methodology used by over 50 of the Fortune 500 including: IBM, Microsoft, Intel, Cisco, eBay, and American Express
- Entrepreneur. Has started and run 6 companies in 6 different industries (Publishing, restaurant, sports marketing, weight loss, seminars and catering.)
- Speaker/Consultant. Has shared the stage with some of the leading business minds today and consults for companies and business executives such as self-made Billionaire Bill Bartmann.
- Mergers, Acquisitions & Joint Ventures. Has bought and sold businesses and has created over 250 joint ventures.
- Seminars. Larry's programs provide high-level training to business executives and media professionals.
- Founder & Publisher, Blogger & Podcaster Magazine
- New Media Expert. Board of Advisors for the International Blogging and New Media Association
- Media Joint Ventures. Has worked with over 125 publishers
- Online Advertising Pioneer. Aggregating together thousands of bloggers and podcaster to launch the Blogger & Podcaster Ad Network
- Software Developer. Created Larstan's Flipper, digital multimedia publishing software.
- Internet Marketer & Web Design Expert. Has personally developed over 100 websites for Larstan Publishing and its clients.
- Book Publishing. Launched Larstan Book Publishing and has published 14 books in the last 4 years
- Podcasting. An industry leader. Launched Larstan Podcasting and has produced over 1500 podcasts to date
- Blogging. Publishes The Blogger & Podcaster Guide with USA TODAY. Soon will launch "Next Day Blogs" a service that sets up and manages blog websites.
- Internet Radio & TV. Created ProWeb Broadcasting service, where publishers, authors or speakers can own the radio station or television station for their sector
- Tradeshows & Events. Has owned and run both trade shows and boutique events including: InfowarCon, MIT Demand Management Solutions Group and MIT Supply Chain Roundtables
- Newsletter Publishing. Publications include: MIT Supply Chain Strategy, Microsoft Frontlines, Cisco State & Local
- Custom Publishing. A pioneer in custom publishing with clients that include: IBM, Microsoft, Intel, American Express, Wachovia, Cisco, Alcatel-Lucent, Cingular, eBay, Lucent, Avaya, Sun, Oracle, EMC, Booz Allen Hamilton, MIT, CapGemini, BearingPoint and many others
- Market Research. Created the pioneering Brand Awareness, Preference and Equity research methodology as well as the Larstan Ad Effectiveness Measurement methodology
- Regional Sales Manager at Phillips Publishing International. Publications launched and/or worked on include: International Cable Magazine, Imaging Business Magazine, CableFax Magazine, CableFax Daily, InfoVar Magazine and The Satellite Transponder Guide
- Regional Manager & Weight Loss Counselor Trainer at Jenny Craig International. Member of the 5 person management team that supervised 15 centers in the Washington D.C. region.
